A soulful treatise from the near-future of the creator economy.
The TLDR: An experiment in artfully-crafted physical media for a world drowning in digital slop. I’m writing a soulful treatise about the future of the creator economy. It will only be available in print. No pdf’s, digital versions, or anything. The Frontier will exist only as a high-quality physical object, designed with care and attention to detail, on the best materials I can find. My goal is to produce something timeless, which you enjoy keeping on your shelf, and reading multiple times for years to come.
The creator economy, and the internet at large, is buckling beneath the weight of the best practices that have defined it for the past 20 years. Something new is emerging.
The backstory: For months, I haven’t been reading much on the internet. There are lots of things that catch my attention, and that I tell myself I should read.Instead, I’ve been spending time
3 Promises
- This writing will never be available on the internet. It cannot be read on a screen. There will be no PDF or digital copy. The Frontier will only ever exist in physical form.
- I will go to great lengths to write, design, and print something that feels timeless and artisanal. Something you’ll want to read and revisit multiple times. An object you’ll be proud to keep on your bookshelf.
- I will strive to write something valuable. That meaningfully changes your relationship to creativity, marketing, online business, and the internet as a whole, such that you feel better equipped to navigate the changing, turbulent landscape of the “creator economy” and build deep, lasting connections with your fans and customers.